There are always people coming up with new ways to build a wine brand and make a bit of money for themselves and/or charities, and Guy Anderson Wines (GAW) has come up with a concept that should work. In conjunction with Waitrose, they have released six wines called 'Piggy Bank' made by three winemakers from Chile, France and Spain.
Available in 160 Waitrose stores, fifty pence from each bottle sold is put into a Piggy Bank, and when it reaches £10,000, they will give the money to a group of charities. Utilising social media, the customers can pick one of three charities, and the pot of cash is divvied up proportionally amongst the trio. This is a concept that Waitrose have been doing for a long time with their in-store 'token bins', and this is why I believe this sort of concept, ideally targeted at the typical Waitrose customer, could be a success. The only question remaining is 'are the wines any good?'. I was sent two bottles to try.
2011 Piggy Bank Sauvignon Blanc (Elqui Valley, Chile)
Winemaker: Giorgio Flessati
Bright, crisp apple with some lovely light lemon and elderflower coming off. There is a slight burnt note emerging though that I'm not entirely pleased about - it is almost like burning plastic. The palate is ok, shows some brighter fruit, but again there is this burnt note coming out. There is also a bit too high alcohol, and the acid is a bit punchy on the finish, which has some nice grassy, vegetal flavours. It is ok, but I can show you dozens of Chilean Sauvignon Blanc that are just as nice for a pound less. 76pts
2011 Piggy Bank Tempranillo (Estremadura, Spain)
Winemaker: Norrel Robertson MW
Some meaty, sweeter fruit aromas balanced out with a bit of herbs and lamb sweetness. The palate leads off with a bit of firm tannin, some cherry and then more berries being coated in cocoa and charred wood. There is still a load of tannin, but it softens towards the end with a dusty, leathery note. The finish is a bit unbalanced, but it is a nice enough bottle of wine and good value. I just wish that the end was as good as the beginning. 81pts